Services and Product

Are you a CEO looking to strengthen and motivate your team?  Or a non-profit administrator trying to attract talented employees who align with your organization’s values?  Or an academic professional wishing to develop self-awareness in their students? Or perhaps an individual in transition hoping to delineate a clear future path that is consistent with your highest personal values?

Through the application of our proprietary software and our ongoing coaching, JUST Values DNA has helped hundreds of companies, non-profit organizations, educational institutions, and individuals assess their values and map out a route towards better performance, greater efficiency, and growth.

Where do I start?


If you want a taste of what we do, take our free online 10-question values assessment right now and receive instant results and insight into your leader style.

What’s next?

For Everyone


A 125-question online measurement tool that prioritizes an individual’s values

This survey is the perfect starting point for anyone looking to identify his or her priorities, as well as an excellent tool for a manager to better understand the members of his or her team. It is a prerequisite for all individual and team coaching services.

For Individuals


Coaching and mentorship for individuals in transition

After interpreting the results of your Values Management Inventory, we work together to set growth-oriented goals.  Personal coaching provides self-understanding, support and accountability throughout the process of adjusting your life and career to align with your most deeply held values.


A detailed roadmap for values integration in career planning

Personal coaching can lead to the development of a Leadership Plan which identifies the individual’s leadership style and assesses its congruency with his or her current job description.

For Managers, Academic Professionals and Human Resources Staff


Coaching and mentorship for organizational leaders

Regular coaching of executive-level staff has proven to be a crucial step in moving an organization towards better alignment with its values.


Identification of vision values and team objectives

We work with you to identify key teams within the organization appropriate for an in-depth values alignment process. Through this process, we clarify the vision that team members hold in common and select the corporate values by which the team will measure itself. Together, we create an action plan for team building and identify any values gaps that may require additional skills or training for high performance.


Performance evaluations and professional development plans that integrate values-based perspectives

Accredited managers and internal mentors work with employees to assess their contributions to the corporate core values. They set professional goals, identify needs for training, and uncover value gaps that need support.


A web-based program designed to support employees who don’t receive individual coaching or individuals who receive coaching in a group setting

The application provides self-reflection questions about the user’s Foundation, Focus and Vision values and encourages ongoing consideration of how an employee’s personal values contribute to the core values of the company.

For Corporate, Non-Profit, and Educational Leaders


An assessment of the collective values held by an organization’s members or employees

The Cultural Audit measures the values shared within an organization and identifies gaps between those values and the existing culture in order to transform the group into a collaborative and high-functioning team.


An in-depth examination of key organizational documents

We work with you to evaluate important operating documents such as the company website, branding strategy, mission statement, and vision statement to reveal what values they promote. We assist you in revising these documents to reflect your organization’s collective values.


A service designed to improve the hiring, onboarding, promotion, and succession processes

The LeaderAssist™ Comparison profiles several candidates for the same position to provide a summary outline useful to hiring committees.

We also facilitate leadership transitions through the preservation of core values.


An assessment of an organization’s strengths and development gaps in the context of the organization’s stated mission

The Strategic Analysis yields valuable information about the existing and desired culture of a group. This information is critical for developing a high-functioning team.


A comparative examination of the cultures of potential business acquisitions

JUST Values DNA professionals analyze the founding documents and expressed values of acquisition opportunities to ensure that the companies’ mergers and transition periods proceed smoothly.


Training of an internal values team for ongoing organizational development

To set up organizations to continue their values-based alignment, we train and accredit a specially selected team to assess individual and group values within the organization. This team is then ideally situated to develop and execute internal values-based educational programs and conduct annual progress reviews.


From Brian P. Hall:

Values Shift

The Genesis Effect

From Benjamin Tonna:

Spiritual Connections

Every organization is different, and we pride ourselves on our ability to adapt our offerings to the specific needs and desires of our clients.

Please contact us to discuss a plan for you and your team today.